What is Pay-Per-Click Advertising?
Pay-per-click (PPC) is a method of internet advertising where you can list ads on Search Engines and other websites on Search Engine Networks. You pay every time an interested person clicks. In short, PPC reaches your target consumer at the right time, with the right ad, causing them to click through to your Website.
How will Grey Suit Retail Run my PPC Campaign?
We allow you to set your budget to control costs. You can put a cap on what you spend daily, and it's flexible enough for you to change your budget at any time.
Plus, you only pay when an interested person clicks on your ad! So you can avoid wasting money, and effectively track your results.
What's the Cost to Run a PPC Campaign with Grey Suit Retail?
PPC is a $500 per month per advertising outlet. Flat fee to manage if you are spending less than $5,000 per month on ads. If you are spending more than $5,000 per month on ads, it costs 10% of your ad budget.
How is Grey Suit Retail Different from Other PPC Providers?
Most people set up some basic ads, set a budget and let their campaign run. They spend a ton of money in a short amount of time and don't usually see a lot of results.
However, with Grey Suit Retail, we help you properly set up your campaign. We'll work with you to determine the best areas to target with your ads, we'll help screen out any unqualified customers by making sure that your ads won't show up if someone is searching for something that you don't really deliver. When you're selling your merchandise, it would be great to have your ad show up when someone searched "Where do I get my widget around here?" but you probably wouldn't want your ad to show up if someone searched "Where do I get free widgets around here?".
Is there a contract?
No. You will not sign a contract. It's based upon a month to month subscription.
Predicting Return on Investment
We'll run the testing of your campaign to the point where you will know what results to expect for every dollar spent. At that point you'll know exactly how much money you will need to spend to get the volume of results you desire.
Testing Your Campaign to Ensure Success
Once your ads are created, and you've established your target audience, we'll test the ads on different days and different times to see which ads actually results in more leads and/or more online sales.
We'll only run the most effective so you get the most return for every dollar spent.
Here is an experience one of our clients had using PPC:
Leaflets/fliers dropped into mailboxes was our client's only method of promotion and lead generation before the campaign.
Within their first month of PPC, using only a fraction of the total budget they used on their fliers, they received 20+ leads (phone calls & contact form submissions from their website). These leads only cost them $21 per lead on the PPC campaign vs the $45 it cost them for each lead generated through their fliers and leaflets.
Of course the company has started to use more of their budget for PPC as they are now getting leads for half the cost!